Alterna – hair care cosmetics from professionals

The Alterna brand has been at the forefront of luxury hair care and treatment since 1997. The Alterna products are suitable for hairpieces and for natural hair, being your own hair.

Alterna’s products are made from precious natural key ingredients and do not contain parabens, sulfates or other harmful additives. 15 years of development has resulted in a patented technology that has been extensively tested both clinically and in practice. Alterna guarantees that when purchasing an Alterna product, customers always get what they are promised.

Making a hairpiece is time consuming and therefore expensive. To guarantee the quality of the hair and to be able to offer a guarantee, the care products must be optimal and good to maintain the quality of the hair work. Hellywood Hair has chosen Alterna, the Rolls Royce of hair products. Hellywood Hair guarantees the quality of its hair works and prefers Alterna Hair Products.


Alopecia often also includes hair loss from eyelashes and eyebrows, and sometimes hair growth on unwanted areas such as the face, upper lip and chin. Hellywood Haircollection knows from experience that this can bring gene, embarrassment or shame. You can therefore undergo a wax treatment in a trusted environment by someone who has alopecia himself. We apply eyelashes, dye and correct eyebrows and provide make-up for all occasions.

Living with alopecia

Alopecia is a serious form of unwanted hair loss. The causes of unwanted hair loss are diverse. Chemotherapy often leads to hair loss. Regular use of certain medications can also lead to hair loss. For example, blood pressure medications and diabetics are known to have hair loss as a side effect. Strong emotions, sadness, stress and pressure to perform can also lead to hair loss. It happens that during menopause women experience hair loss, usually the beginning of frontal fibrosing alopecia. Unprofessional hair treatments can eventually result in hair loss. Anyone can get alopecia, it is not tied to age or gender.

Alopecia comes in different forms. The most common forms are alopecia areata, androgenetic alopecia, Alopecia Totalis alopecia cystostatica Alopecis Universalis and frontal fibrosing alopecia. For more information about alopecia, please refer to the website of the alopecia-association (Dutch).


Ivonne Held is the owner of HellywoodHairCollection. She has 45 years of experience in the Beauty Industry as a Beautician, make-up Artist, Hairdresser, Color & style advisor. Ivonne has lived in Germany for over 55 years and followed her professional training there. She has worked for many beautyTop Brands. Ivonne was the first dark saleswoman at Douglas in Germany, and later also in the Netherlands.